Revolution Law

inciting a revolution in the legal manner

new brand / launched 2022

brand strategy / logo design / packaging design / digital media design

the challenge

working with revolution law, plc was an incredible experience. we had worked with the two founders prior and were excited to plan, build, and launch a new identity in a short time to match the creation of their new firm. the other part of the great experience comes in their way of thinking. they knew who they were and that they wanted something refreshing and more wholesome than the traditional "doom and gloom" that comes from many law firms.

brand strategy

the owners wanted to be better, be fierce, and be approachable. their path forward was to cause a revolution: to rethink the advocacy of law firms and how they care for their clients - and show it. and show it we did. this project looks very different from most law firms and will allow their image to grow with their values.

brand identity

the design direction gave us a few unique challenges with a few luxuries. we had the freedom to tell a big story with our favorite use of cornerstone patterns, refreshing color palette, and simplified text to streamline their communication and keep it profound and direct. ultimately, we jumped to a clean and powerful logo mark that is backed by an incredibly structured visual structure to push other brands out of their territory and welcome advocate-focused, honesty-valuing revolutionaries in.