new brand / launched 2020
market research / brand strategy / logo design / website design / digital media design
Crypto Initiative
new brand / launched 2020
market research / brand strategy / logo design / website design / digital media design
the crypto initiative is a new crypto currency web hub that gives both casual and professional traders the ability to share ideas, successes, and resources with each other. by connecting industry leaders, educators, and traders together, they aim to be the place where big ideas happen and fast information is shared.
it's thrilling when we get to work on a "digital-first" brand. we took a lot of inspiration and visual cues from the fintech industry and came out with a big, sharp, and refreshing brand identity that just works - and it works everytime.
we aimed for - and are happy to have achieved - strong lines, big statements, fun use of colors, and a visual pattern that syncs everything together.
the set of patterns developed was particularly important for this brand - your point of connection through social media, news, or downloads might be different, but it'll always be cohesive.
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