new brand / launched 2020
market research / brand strategy / logo design / packaging design / digital media design
Boundless Biohacking
new brand / launched 2020
market research / brand strategy / logo design / packaging design / digital media design
boundless is a new biohacking nutritional organization that features custom tailored nootropics and other mental health vitamins and stimulants. their unique process features a short, online survey to understand the unique needs and goals of their customers - allowing them to personally customize a daily supplement. our greatest priority was to help them launch strong: giving potential customers a fair understanding of what they are all about while also providing the brand a tactical way to disrupt against existing drug companies.
we worked with the usa down syndrome swimming team for months in a strategic capacity to discover and articulate the things that gave them heart. we helped identify and broadcast their purpose, their values, their mission, and even their core ethos as a board before jumping into the design phase. each weekly meeting was so inspiring - their core drive was to better connect with and lead down syndrome athletes by bringing inclusion and sportsmanship to the forefront. we hope we can partner with an organization with this much passion again in the future.
the design proposed unique challenges. working with a national team that competed on the international level - we had certain expectations to portray and represent. we are so proud of the guidelines we created, giving everything from clothing to social presence a new look that matched the spirit of a T21 swim warrior.
"Boundless Decorative Sans", a custom-designed font made specifically to project by our team
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