rebrand / launched 2021
market research / brand strategy / logo design / digital media design
Ashmont Group
rebrand / launched 2021
market research / brand strategy / logo design / digital media design
the ashmont group specializes in helping organizations consistently overcome their challenges with decades of business insights, experience, and guidance. establishing a massive brand that matched their own growth and increasing footprint into printed resources meant we had to take their existing values and update them with modern standards.
the business sherpas of ashmont gave us a huge amount of inspiration for a bold and heavy logo badge that was always dominating the background of their marketing materials. the strategy was to kindle a historic firm with decades of expert insight into an ageless design. another favorite part of this brand is how dominant it can be while still be lightweight to integrate.
it's not often that the new logo becomes our favorite part of this project. often, it's the way the different elements work together that carries the idea forward. however, this logo is packed with symbols, from the negative peaks of moving from "uncertain" to "certainity" and the 3 peaks (that also reflect on growth chart), this logo is stunning. we paired a lot of visual elements and storytelling to cleary show the "mountain peaks of challenges" that businesses commonly encounter.
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