We Believe That

_Humans Aren't Robots

We Build For The Human Experience

We are guilty of it too - marketing is rapidly becoming more about copying templates than it is embracing intentional ideals.

Businesses line up the correct elements, triggering chunks of code to fire off new sets of emails and targeted ads. We strive to find the poetry between technology, design, and human need. Deep down, it's always about competing for customers.

Our team is intensely aligned on the human element: the anthropology behind winning brands and consumer culture.



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Our Brand Values

01 Transformation

Sometimes we should break things

We commit to change - not neutrality. We count on our clients wanting more than a transaction, they come to us for a transformation.

Our priority is to embrace competitive intelligence: using insights and strategy to navigate the market and turn a brand's potential from lead to gold. We will break a few things along the way to create something bold, resounding, and memorable.

02 momentum

think big but move fast

Our history coming from the creative validation team at a startup accelerator taught us to move fast while still solving your challenge... and still planning for the next ten challenges waiting in line. that’s were real innovation and sustainable growth happen.

We are going to search extensively to find your strengths and move efficiently where we can. There is no one-size-fits-all option and we continuously adapt our services for each problem we are solving.

03 Passion

really [really] love what we do

We don't expect you to be obsessed with the layers of strategy that surround your design and brand experiences, but we do expect you to be obsessed about your work.

We are passionate about our work, and we can tell when our clients share the same feelings about their own. This is the collaboration we chase. We promise to invest our efforts in the lifespan and potential of your brand, your team, your customers, and business.

04 Intention

Planning is our secret ingredient

Branding and design is the alignment of perception and expectations. It's the way you plan your audience approach and the way they engage with you.

We focus on intention over inspiration. that means we spend our time researching and engineering instead of picking from a list of templates. If you use the same ideas for every project, you aren't innovating: you are treating every customer the same. As long as people are unique, we will treat your project with purpose.

05 growth

Find and win challenges

Bring on the surprises - we are ready for them. We are invested in the growth challenges our clients are facing, and turn that series of challenges into a new process we pioneer.

It's exciting for us to learn about new industries, new clients, new locations, and often - the ideation and launch of new products. This pursuit of winning new challenges means we are always ready for them, and never sidelined by them.

Our Mantra

Fueled By Passion/ Driven By Progress

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Our Mission

be the catalyst to transform competitive brands

We forge a path for brands to win by design, through design. This change is only possible because we consistently go deeper into strategy than most can and further into design than most are willing.

We will ask an incredible amount of questions to uncover a reverberant and purposeful revelation: the transformation of your brand to unlock powerful ways of magnetizing your audience. In short, we believe the strongest forging crafts the sharpest tools.

Our Work

More Case Studies
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fostering a new investing network from the ground up

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exploring the underground world of online tea

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Internationally Recognized Brand Management

GLYPH is a Globally Award-Winning Brand Marketing Agency in Michigan. We work with competitive minded brands to deliver on their growth goals through winning design and advertising.


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