We Forge Brands That Put Customers At The Center
It's more than an approach. It's our agency's founding belief. Our entire team adapts not just the solutions, but also the team members, to each project. Every business - every brand - is a unique challenge. There are no one-size-fits-all solutions - so we shouldn't act the same way.
We employ deep, impactful, and quick learning by only placing the exact leaders you need from our team of 3 core disciplines: brand strategy, design, and digital growth. Then, we aim at the one thing that is consistent for every company but most agencies just aren't equipped to strategically develop: your core. This is where true strength of a brand lies.
More than a process
Our Concentric Branding Methodology™ begins by amplifying the most powerful elements your brand already owns. From there, we strategically build outward - creating layers of differentiation, cultural resonance, and visual impact that establish a dominant market presence.
Concentric Design™ Approach
Our four-step process - Measure, Manage, Motif, and Manipulate - is the true expression of our expertise. A methodology designed to transform your brand into an adaptable, powerful force in any market.
After more than a decade of furthering the most ambitious brands in the world, we know when to move fast and when to slow down. When to zoom in to give the most important details, the ones most agencies never bother to find, the attention they deserve.
That’s an approach made for just you.
01
Measure
The foundation of Concentric Branding begins with data-driven discovery. We invest heavily in upfront research, analyzing audience trends, consumer behavior, competitive dynamics, and your brand’s unique goals. This comprehensive measurement phase allows us to uncover hidden opportunities, identify market gaps, and define the landscape where your brand can thrive.
By immersing ourselves in these insights, we ensure every subsequent step is rooted in precision and purpose.
Brand Naming
Brand Architecture
Target Audience
Trend Analysis
Brand Audit
Competitive Intelligence
02
Manage
In this phase, we leverage the insights gained during measurement to craft a transformative strategy. Our approach is ruthless in its accuracy, reshaping your brand’s trajectory to align with market opportunities and audience needs.
Competitive Differentiation is at the heart of this step. Our brutal focus on removing neutrality from your strategy is designed to help your brand stand apart while remaining adaptable to change. Whether it’s pivoting for a new audience or outmaneuvering competitors, this step is about creating a brand that is as resilient as it is compelling.
Market Positioning
Brand Standards
Brand Structure
Consumer Persona
Stakeholder Insights
Core Messaging
03
Motif
Motif is where strategy meets design. We bring your brand to life by creating visually striking and award-winning assets that communicate its essence and differentiate it from competitors.
From logo systems and custom-created typography to experiential elements and profitable digital interfaces, we focus on building a cohesive visual language that captivates audiences and reinforces your market position. The result? Brands that not only stand out but are unforgettable.
Logo & BrandMark
Digital Design
Brand Visuals
Type Systems
Color Systems
04
Manipulate
The final step of Concentric Branding is about fine-tuning and ongoing optimization. We teach your team how to wield your brand with precision, leveraging its power in ethical and responsible ways.
This phase ensures your brand remains dynamic and responsive, capable of forming cultural relevance and driving change in the market. It’s about mastering adaptability—so your brand evolves alongside the world without losing its edge.
Brand Activation
Brand Culture
Guidelines
Communication
